The search term ‘vanilla gourmand fragrances’ has been searched for 887,000 times and has increased 141.10% in interest over the last month.

Gourmands, more generally, are the biggest emerging fragrance category on TikTok, with ‘vanilla caramel perfume’ being the most searched-for combination, reaching 800,000 searches and increasing by 129%.

— Read more in Vanilla & Caramel Gourmands Lead TikTok’s Top 5 Fragrance Consumer Fall 2024 Trends at Perfumer & Flavorist.