Fragrance is prestige beauty’s fastest growing category and men are leading the charge.

The category, which has posted 11 percent gains year-to-date as of August, per Circana, is reaping the rewards of heightened interest from male consumers. Men’s fragrances, which comprise a third of the business overall, grew 15 percent for that time period, driven by juices and higher-priced items.

— Read more in Why Men’s Fragrances Are Outpacing Growth in Women’s at Women's Wear Daily.