The days of a single new fragrance release might be on their way out. Recently, luxury houses have opted to make a bigger splash by introducing entire new collections (five or more scents) all at once—embracing a strategy that threads a needle through olfactory experiences.
— Read more in Why Luxury Brands Are Dropping Whole Lines of Fragrances All at Once at Robb Report.
A little behind the times, this article.
For sure!
This is not news to any of us, but it just occurred to me that it’s the fragrance world equivalent of dropping an entire television series at once rather than parceling it out an episode at a time. Except worse, because we can binge and enjoy the entire series in a day or two.