At Bridge Farm Group in England’s Lincolnshire County, rows and rows of roses, petunias, and marigolds fill the company’s 60-acre glasshouse. About 90 million such plants will make their way to retailers across the UK—but not all of them will be sold. Now, researchers are figuring out how to turn the flowers that would otherwise go to waste into product fragrances, through a partnership between the grower, Unilever, and the University of Nottingham.

— Read more in The floral scent of your body wash is likely made from petrochemicals. This pilot is trying it with flowers instead at Fast Company.