Department stores are at a transition point. After years of ups and downs in retail post-Covid, these retail giants are contending with how to succeed in the new normal. Macy’s is no exception. When Tony Spring assumed the role of CEO of Macy’s, Inc. in February, he announced that Macy’s would pursue luxury as a main pillar moving forward. And fragrance, along with beauty more broadly, is a particularly useful sector to court luxury consumers at a large scale.
— Read more in With department stores in transition, Macy’s puts the focus on fragrance at Glossy.
Interesting. I wonder if our local store will close. They seem to have less business since a brand new Dillard’s came in.
I have not been in a Macy’s for so long I could not even say how my local store is doing. Sorry Macy’s!