French niche line Memo has launched Indian Leather, a new fragrance in the Cuirs Nomades collection.
A fragrance that celebrates an Indian Leather, at once extravagant and delicate, expressing the splendour of a unique land. This perfume wraps the memory of maharajas, the presence of sacred animals, the tradition of offerings, and the aura of the Taj Mahal as a symbol of absolute love.
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India, its vastness. It is experienced by seizing a pigment, a leather accord that unfurls around a cypriol heart: this plant with its potent, rich, smoky note is the friend of the Indian rivers. Associated with romantic success, it was used as a ritual fragrance on women’s saris and looked after men’s hearts. It also evokes the spirit of the rickshaws, the heavens, the colours, the offerings, the smiles, the lights, the dishes, the millennia, the animals, the palaces, the landscapes. From Mumbai to Kochi, from Kolkata to Bangalore, there are sensations as far as the eye can see. The journey is paved with the infinite, with wisdom, with wood and flowers, its rhythm marked by oud essence, olibanum and styrax resins, and rose and jasmine absolutes. Everything in it is magnificent, as though time and space made an extraordinary pact with the help of Ganesha the elephant-headed god. Vanilla pod extract and later, patchouli essence, from north to south, every vision takes on a new sharpness, a tangible thickness, a denser movement. It beckons us back over and over again to celebrate the eternal surprises it holds, as we never stop savouring its scent.
Memo Indian Leather is £235 for 75 ml Eau de Parfum.
(via memoparis)
Really love that elephant on the bottle.
It’s beautiful. I was just wondering how many people are tipped over the edge into buying from this line because the bottles are so great.
Coincidence or not? I am wearing the most 🐘-ful bottle (Berdoues Assam of India).
It’s a perfect bottle.
I love the elephant! Maybe I’m a grim person but I immediately thought, “What does the elephant have to do with leather? Step away from the elephant!”
And what does leather have to do with India?