Prestige fragrance sales have exceeding expectations since the start of the pandemic in 2020, Jensen said. After long stretches at home, their social and professional lives disrupted, Americans wanted to treat themselves. In some cases, that meant dropping more than $300 on a 2.4-ounce bottle of Maison Francis Kurkdjian Baccarat Rouge 540 or 3.4 ounces of Byredo Mojave Ghost perfume.

— Read more in The fragrance industry is booming. Here’s why it makes scents. at The Washington Post. Hat tip to AnnE!