The scent that I wanted to bring in was just a reminder that there was also this repellent. There was this rancid presence, which everyone had to pretend wasn't really there because it was the king. It seemed like such an interesting addition to all these sensory elements that [director] Karim [Aïnouz] was already using to create the right mood to perform in.

— Actor Jude Law on the custom fragrance he wore while filming his latest movie (remember?). Read more in Jude Law talks viral response to “Firebrand” fecal matter perfume: 'It was a very sensory set' at Y!Entertainment.