“It’s like a status thing right now — they all want it,” she said. “Just like the girls want this high-end skin care and body care, this is like the boys’ version.”
Teenage boys have long turned to mists and sprays to drown out the first whiffs of puberty, but some even younger adolescents — whose parents have the cash, that is — are now becoming infatuated by designer colognes with price tags in the hundreds of dollars.
— Read more in When Did Teen Boys Get a Nose for $300 Cologne? at The New York Times.
Watched the most recent Sofia sees Beauty (youtube), and apparently fragrance is the new skincare to the tweens.
Apparently!
Check out the Souk in parfumo.net: More than 50 bottles of Naxos on 2nd hand offer, just from within the last four months! Those young adolescents try to resell after they realize they actually don’t like the scent and/or don’t drop any panty.
Wow.