British niche line Jo Loves has launched With Love from Positano, a new limited edition fragrance.
The newest Limited-Edition creation by Scent Maverick, Jo Malone CBE brings you on Jo’s journey to discover the zesty and elegant fragrance inspired by a recent family summer holiday, travelling along the Amalfi Coast, where she fell hopelessly in love with Positano; from driving the picturesque landscape and spending days sitting in the sunshine along the cliff edges, to evenings exploring the Italian Squares for a pre-dinner spritz served on an embroidered scallop-edged napkin.
Bright, zesty and elegant, With Love from Positano celebrates a moment in time, the sun setting in the sky and the warm breeze of the evening in your hair. The freshness of Orange Oil and Bergamot intertwined with the warmth of Star Anise… With Love From Positano is the perfect travel companion.
Jo Loves With Love from Positano is available in 100 ml.
(via joloves)
I love the sound of this. Positano is also beautiful, though not serene as it was overcome with tourists when I was there.
I mostly like the sound of the vacation 🙂
What is the raison d’être of this brand? An expensive BBB?
Seems to me to be a sort of lower-key redo of her time building Jo Malone, which was interrupted by her cancer diagnosis.