Louis Vuitton has launched Pur Ambre and Pur Santal. The new fragrances join 2021's Pur Oud in the Pure Perfumes collection.
With Pure Perfumes, Louis Vuitton imagines a way of personalizing one's fragrance signature with a gesture of absolute refinement. Inspired by the tradition of layering several fragrances, these intense compositions can be used as a finishing touch to your perfume ritual. Woven from exceptional essences and concentrated to the extreme, they celebrate the raw beauty of legendary ingredients in perfumery.
Pur Ambre ~ "A traveling material by its very nature, ambergris has fascinated mankind since the dawn of time. Jacques Cavallier Belletrud pays tribute to the absolute sensuality of its scent by marrying an infusion of natural ambergris with the woody, musky, velvety vibrancy of Ambroxan. A scintillating burst of freshness gradually reveals a complex scent shimmering with animalic, woody and iodized facets. Endowed with an unparalleled power of attraction, Pur Ambre captures the utmost mystery of ambergris, captivatingly exuding seduction in successive waves."
Pur Santal ~ "Sacred in many cultures, sandalwood is a key ingredient in the perfumer's palette: powerful yet delicate, its creamy, velvety scent can evoke that of the skin itself. Fascinated by its rare sophistication, Jacques Cavallier Belletrud elevates it majestically in Pur Santal, which combines an extraordinary Sri Lankan essence with two ethereal, musky floral notes endowed with exceptional diffusion. In their radiant presence, sandalwood reveals the incomparable elegance of its character."
Louis Vuitton Pur Ambre and Pur Santal are available in 100 ml, approximately $1000 each.
(via id.louisvuitton)
LOL @ the price.