Anytime we smell anything, it elicits some level of emotional response, whether it be just a vague, “I kind of like this, I kind of don’t like this.” And it can go as deep as triggering the traumatic flashback for someone with PTSD, to bringing us to a state of sublime calm and joy or ecstasy or whatever the case might be just as a function of what that particular scent means to us as a function of our prior association with it and the emotion that is grounded to it.
— Read more in Ten Minutes with Rachel Herz: On Smell at MoMA.
Very interesting article. Thanks so much for posting it, Robin. I am once again gratified to see the sense of smell getting some serious attention and study.
Glad you enjoyed it!