Clean beauty and lifestyle brand Beekman1802’s newest collaboration demonstrates the power of olfactory holiday nostalgia.

For the 2023 holiday season, the brand partnered with Nestlé Toll House to release a line of six cookie-scented body-care products. The limited-edition line generated more than $1.6 million in one day despite the fact that customers couldn’t smell the products before purchasing.

— Read more in How Beekman1802 used olfactory nostalgia to sell $1 million worth of products in 1 hour at Glossy.