Some of these seem deliberately designed to unsettle or confuse. But Not Today, a Hannibal-inspired fragrance by Filippo Sorcinelli, is designed to smell like fear and anxiety. One TikTok user said it made their “hair stand up on end. My husband recoiled when he smelled it… absolutely unsettling.” Another said it “smells like a torture chamber, indeed, I had to scrub it off immediately.”

— Read more in Anxiety, credit cards and meth: when did fragrances get so abstract? at Dazed Digital.