Yet, when it comes to home fragrance, some of the bloom is off the rose. In fact, home fragrances sales last year fell for the first time in the past decade, according to Kline. Consumers pulled back on home fragrance purchases because they spent less time, well, at home.
— Read more in Of Hearth & Health: The Home Fragrance Market at Happi.
As usual, I am going against the general trend. Ever since I retired a few months ago, I am spending MORE time at home than ever before. I have also started using home fragrance items that had sat unused for years. All those fragrance sprays, scented candles, and incense cones and sticks are finally getting some love, as I have time at home now to actually use and enjoy them. Of course, I’m not buying new stuff; I’m using all the old stuff that has accumulated over the year.
So you are not helping the trend they care about, ha!