“Home fragrance is booming in China for three reasons,” said Chinese millennial Grasse institute of perfumery student Wanqiu Chen. “First, the Chinese have burned incense ever since the Han Dynasty. Second, there are more home fragrance choices than ever before. And lastly, the marketing strategies for perfumes and fragrances have been very strong lately, with a lot of celebrities and KOLs sharing their decor and candle purchases on Chinese social media.”

— Read more in Scents of style: China’s 2023 boom in luxury home fragrances at Jing Daily.