Global sales of high-end fragrances started growing significantly during the pandemic and have been on the rise ever since, which seemed to surprise even fragrance players: “We initially thought, ‘OK, this is just pent-up demand,’ but we’ve seen it continue for approximately three years. As we’ve started to understand the consumer growth, what we’re finding is there are a lot of new consumers” shared Inter Parfum’s CFO in an interview with Business of Fashion.

— Read more in Fragrance Players Enjoy Double-Digit Growth, Driven By Demand For Premium Labels at Forbes.