Though most people didn't take to the smell, a small contingent of staffers liked it.
Maddie Berg, a senior editor on the tech and trending news desk, smiled after sniffing the paper. "I think it smells good," she said. "It smells like someone who'd been at a campfire and working the farm or something. Like a burly country man."
— The staff at Insider smell Elon Musk Burnt Hair. Read more in What does Elon Musk's 'Burnt Hair' perfume really smell like? We asked our newsroom to do a blind test of the new fragrance.
Burnt Hair? Makes me recall branding time on the ranch, where on of the best things was the opportunity to take a good hot shower at the end of the day and stop smelling like burnt hair, blood and the sort of green agitated calf poop the agitated calves dispense at random through the process…not an odor I would go looking for in a bottle…
I’m pretty sure his aim was to show he could sell something called Burnt Hair.