It has always had an historic boldness. For example, Pour Un Homme de Caron, which is now an iconic fragrance, was a revolution in perfumery when it was created in 1934. This was the very first fragrance for men that had the audacity to meld lavender, a traditional men’s fragrance ingredient, with vanilla, more associated with feminine scents. My vision is certainly coming to life as we continue to create powerful scents with strong personalities.

— Read more in Baroness Ariane de Rothschild on reimagining historic Paris perfume house Caron at The National.