In collaboration with creative studio Fondamentale, Mugler used FFFACE.ME’s AR mirrors to launch three augmented reality installations in Charles de Gaulle Airport in Paris, Alexa Mall in Berlin and Pep mall in Munich. The installations allow visitors to view themselves on a screen, with the AR mirror applying a digital constellation overlay to their appearance through augmented reality once they “spray” Angel Elixir. The sparkling stars in the mirror are inspired by the perfume’s iconic star-shaped bottle. Visitors can tap on the screen to record a photo or video of themselves that they can download and share.
— Read more in Mugler's AR Mirror Turns You Into a Constellation at AdWeek.
Let’s get ’em playing with their phones and maybe they won’t notice we’ve discontinued their favorite Mugler perfume.
Which is your favorite?
Aura, but Alien Fusion is a close second (Fusion may have been a temporary flanker anyway). Also, I liked both Muses, and thought they were very excellent and widely appealing. I feel like the Aura line did not have time to find its audience.
I forgot Aura is discontinued and I agree, it needed more time. Such a niche-y kind of scent.
I was tempted by Alien Fusion’s red bottle, but didn’t want to blind buy it. Maybe I should have taken the chance after all?