The 7 Virtues has launched Coconut Sun, a new fresh solar fragrance.
This irresistibly delicious perfume is a dreamy vacation in a bottle with enticing notes of coconut water, frangipani, fresh citrus, crisp sea salt, and gourmand vanilla. Infused with sustainably sourced jasmine from Egypt and upcycled rose.
For this scent we partnered with Charity Water to support the building of a sustainable water project in Ethiopia.
The 7 Virtues Coconut Sun is available in 50 ml Eau de Parfum or 11 ml Rollerball, and can be found now at Sephora.
This sounds like a nice summer weight perfume, but what exactly is “upcycled rose”?
Leftovers from a florist, maybe?
Thanks for these links. Interesting, and while I think this is a good trend overall, I feel like everyone and his cousin is doing this because it IS the “trend” of the day. And I still don’t think we’re getting all the information. Such as recycling plastic grocery bags to make shoes and other stuff actually consumes more energy than is saves and creates more environmental pollution. “Natural” is another one of the key words that is thrown around when people want to pat themselves on the back. “Natural” is not necessarily healthy- for you, me, or the environment. blah blah blah! You get what I’m saying. I’m a natural born skeptic and these days I want proof of everything a company claims, and I want it in layman’s terms so everyone who buys or doesn’t buy the product is making an informed decision regarding that purchase. Over heard a convo in spin class years ago where one woman was congratulating and admiring another for her “clean living” and “clean eating.” Meanwhile the “clean” lady is sporting huge breast implants…and to be clear, I’m not judging or taking a moral stance over breast implants. I’m saying you can’t have it both ways, which so many companies that are pushing “recycled,” “up-cycled,” “natural,” “organic,” (ad nauseum) are wanting to do. Everything is about “selling” these days, even if they’re just selling you the idea that you’re a morally superior person for purchasing their “recycled” and “clean” products. 🤷🏻♀️
No argument with any of that. The best thing for the planet, I would imagine, would be for all of us to stop using as many things as we could, including perfume.