Physical stores remain important for the fragrance category during the holiday period, accounting for 70% of sales in the nine weeks ending December 3, 2022, which is an increase of 1 point versus the same period last year. Specialty retailers are gaining dollar share, with beauty specialty stores fragrance sales growing at four times the rate of department stores in October, according to NPD Checkout data.

— Read more in Bricks Outperform Clicks As Us Holiday Prestige Fragrance Sales Increase 4% at BeautyMatter.