Escada has launched Santorini Sunrise, the brand's limited edition summer fragrance for 2023. 2022's model was Cherry In Japan.
Are you ready to escape to the beautiful city of Santorini in the authentic and pure Greece? Immerse yourself into this white and blue paradise, with the new Escada Santorini Sunrise Limited Edition, Eau de Toilette for women.
The fragrance opens with a fresh and addictive mandarin and bergamot sorbet, enhaced by a note of luminous jasmine petals. Colourful bursts of pink peppercorns add a sparkling addiction to this fresh perfume.
Escada Santorini Sunrise will instantly take you to the jewel of Greek islands. Its deep ocean waves inspired its bottle design, contrasted by feminine bouganvillea flowers. Its authentic architecture during a sunrise was the source of inspiration for the perfume carton.
Escada Santorini Sunrise is available in 7.4, 30, 50 and 100 ml Eau de Toilette.
(quote via cydutyfree, additional information via ulta)
Why do some copywriters seem to think that calling something addictive is a good thing? Especially twice in the same paragraph? The second usage would be better served by fascination, it would seem to me, and the first would benefit from the substitution of entrancing. Maybe that word has a slightly different meaning in the language of the original?
After years of working with addicts and dealers, anytime I read that something is “addictive” my immediate response is, “Well, sounds like a good thing to stay far away from then…”
I wonder if it was used as frequently pre-1980s as it is now?
The “sparkling addiction” is strange usage anyway.
I think the second reference is a typo and it was intended to be “addition.” Still, I agree that far too many copywriters get swept up in flowery writing that isn’t the least bit useful to someone trying to evaluate whether or not a scent is right for them. You can be flowery AND effectively descriptive, but they don’t care enough to put that much thought into it.
The worst culprit: Bath and Body Works. Wholly unuseful scent descriptions. They talk about fragrances having notes of clouds, sand, and sunshine–things that have no fragrance.