At Liberty, fragrance sales are up 82 per cent compared to last year, despite the financial pressures on people across the country. “While fragrance is a luxury, we have seen that people are willing to invest if they can,” she says. “Scent can hold a lot of meaning for people, it’s transportive, storing memories and boosting mood. It really is a feel-good product, and one that people savour and truly enjoy when they use it.”

— Read more in A Recession Is Looming, So Why Are Luxury Fragrance Sales Booming? at Vogue UK.