A new spot from Atelier Cologne: "Atelier Cologne has taken on a [sic. new?] artistic direction. Inspired by the everchanging nature of our souls, our emotions and the poetry of life, we are bringing the brand closer to nature, craftsmanship and artistry."
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A bit floating and not very informative. I think customers outside of France would be more interested to hear if the brand will relaunch outside of France and if yes, when. But maybe they just want to create a buzz at this point.
They do still appear to be very active in Asia…the best way to find out about their new releases seems to be the Hong Kong site, which is sometimes more up to date than the French site.
Aha, interesting, I didn’t know that. Well, they made several weird strategy choices in the past, curious to see it the brand will have a revival in Europe/US or not. I would like to try some of their new releases and I quite liked Bergamot Soleil. Next time when I’m in Paris then..
At first glance I thought it said “Scented Pottery”, and I thought, “Goodness, how would that work?” Alas, it might be a while…
🙂
I like the idea that they had no artistic direction at all, but have finally decided they need one.
🙂
Hopefully they at least open an online shop in the U.S. soon. I am running low on my Oolang Infini!