Prada has launched Paradoxe, a new fragrance for women. Paradoxe is fronted by actress Emma Watson.

A floral ambery fragrance that embraces the paradoxes of iconic ingredients to reveal new scented sensations. Reinventing freshness with the first Neroli bud extraction for Prada, to capture the flower’s fresh dimension. Reinventing sensuality with Ambrofix™, a bio-converted amber, revealing a vibrant warmth. Reinventing intensity through a new revolutionary musk molecule: the Serenolide™, for an intense yet subtle and comfortable trail noticeable right from the top.

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Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile timelessness and avant-garde, nature and innovation. The new Prada feminine fragrance embraces the paradoxes of iconic ingredients to reveal new scented sensations.

Additional notes include bergamot, mandarin, pear, orange blossom, jasmine, benzoin and vanilla.

Prada Paradoxe is available in refillable 30, 50 and 90 ml bottles and in a 100 ml refill. The 90 ml size can be found now at Macy's, $142.

(via prada)

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