And cocoa spritzed on salted caramel ice cream tasted like a shot of Baileys Irish Cream. Once I’d eaten the perfumed layer, the ice cream tasted like ice cream; a sensation so ephemeral I questioned whether those scented bites even really happened. The experience did make me want to buy more of Salt and Straw’s exceptional ice cream. So I guess, to [food designer Sarah] Masoni’s point, the marketing worked.

— Read more in Perfume for Ice Cream, Please Explain Yourself at Bon Appétit.