But a heatwave has slashed this year's harvest of rose petals, labour is hard to find and the global surge in energy prices has increased costs for a product so precious that it is dubbed "liquid gold".
This year's oil will be "considerably more expensive," Plamen Stankovski, a partner at rose oil producer and exporter Bulattars, told AFP in his distillery near Pavel Banya, in Bulgaria's famed Rose Valley.
— Read more in Inflation a thorn in the side of Bulgaria rose oil makers at Yahoo! News.
What a shame for the growers! Selfishly, I’m glad that I have so many different rose fragrances (as shown by my blog’s “Roses de Mai Maraton”, https://scentsandsensibilities.co/2020/05/02/roses-de-mai-marathon/) that I have zero need to buy any more any time soon, if prices go up. I feel for the growers and distillers who will be affected, though.