Fragrance sales have boomed through the pandemic, fueled by robust demand for higher-priced eau de parfums --— perfumes with a higher percentage of fragrance oils that make the scent last longer once applied. Looking at perfumes alone (excluding home scents), sales last year surged 52% over 2020.
In the category, fragrances priced over $175 more than doubled in the number of units sold 2021, the report said.
— Read more in The surprising reason perfume prices are skyrocketing at CNN Business.
An after effect of those who have had COVID is a decreased or complete loss of sense of smell. So in order to smell ANYTHING, richer, stronger scents and more perfume is being bought. It’s logical.
Makes sense!
As opposed to those of us who can now work from home and slather ourselves with as much perfume as we want, also resulting in the running through of samples and decants…:-)