We have moved pretty far away from the superficial, social role that fragrance has had over the last 200 years. Scent has gone back to being used, as it was thousands of years ago, for health and healing; people are expecting much more from it. Over the last two years, 80% of the people we’ve surveyed have said they want emotional and physical benefits from scent; they are using it as a wellness provider.

— Psychologist Dr Céline Manetta of International Flavors & Fragrances, quoted in The importance of fragrance after the pandemic at Good Housekeeping.