A lemming for fans of No. 5: "To celebrate the holiday season and mark 100 years of the legendary fragrance, CHANEL presents N°5 Eau de Parfum dressed in sleek biodegradable packaging that outlines the iconic silhouette of The Classic Bottle. A truly elegant keepsake, this limited edition features a golden number 5 emblazoned on its label." $150 for 100 ml Eau de Parfum at Bloomingdales, where you'll also find the same set up (although in silver instead of gold) in No. 5 L'Eau.
Wondering if “biodegradable” means the perfume will eventually disintegrate the container. Also, isn’t glass biodegradable?
Glass is not biodegradable.
Am guessing you do not want to get the box wet!
I think this refers to the presentation box; it’s meh greenwashing at best, since the ordinary presentation box is recyclable. It’s a great way to cut costs in ordering the manufacture of those presentation boxes while still presenting the product as a luxury.
Yes, it refers to the box.
But it would not surprise me in the least if Chanel spent more on that box than their regular boxes, in fact it would surprise me if they didn’t.
In terms of real commitment for sustainability a bit dissapointing. Also weird mixed messaging: if this packaging is *more* sustainable then why limited edition? If it isn’t, then why have it at all?