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Chloe Naturelle ~ new fragrance

Posted by Robin on 30 August 2021 15 Comments

Chloé has launched Chloé Eau de Parfum Naturelle, a new 100% natural flanker to the 2008 version of Chloé Eau de Parfum.

Picture a garden of wild roses, lemon trees and stoic cedarwood – that’s where the Chloé Signature Naturelle eau de parfum will transport you. Bringing together delicate florals that dance around a strong woody base, this scent alludes to the free spirit that remembers to stay grounded and is sure to become rooted inside of your Kiss bag.

Chloé Naturelle was developed by perfumer Michel Almairac. The notes for the woody floral include citron, blackcurrant, rose, neroli, cedar and mimosa. 

Chloé Naturelle is available in 30, 50 and 100 ml Eau de Parfum.

(quote via selfridges, additional information via nouveau.nl)

Possibly of interest

Chloe Nomade Naturelle ~ new perfume
Chloe Iris, Narcissus Poeticus & Ylang Cananga ~ new fragrances
Chloe Vanilla Planifolia, Papyrus & Tuberosa 1974 ~ new fragrances

Filed Under: new fragrances
Tagged With: chloe, flanker, michel almairac, natural perfume

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15 Comments

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  1. meredifay says:
    30 August 2021 at 11:26 am

    This sounds nice. I am not a big fan of those squat bottles, tho. I find them hard to handle, even if they look sort of pretty, which this one does.

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    • Robin says:
      30 August 2021 at 11:30 am

      Then you will have to buy the 100 ml…it is not at all squat :-)

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  2. scentfromabove says:
    30 August 2021 at 11:46 am

    Hello NST friends! I am a fan of the eau de partum version of this, so I would be willing to give this a try. It seems like it might be nice.

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    • Robin says:
      30 August 2021 at 2:57 pm

      Worth a shot!

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  3. Lovestosmellgood says:
    30 August 2021 at 1:47 pm

    I hope its not fleeting..

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    • Robin says:
      30 August 2021 at 2:58 pm

      I know I’m probably alone in this, but I really dislike synthetic musks that linger on skin for hours and hours. I would prefer fleeting! But not *too* fleeting, ha.

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      • kpaint says:
        30 August 2021 at 3:52 pm

        I feel this way about every drydown, not just synthetic musks. 6 hrs is about my max. Less than that is fine, too.

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      • Cicely says:
        30 August 2021 at 5:42 pm

        Same here, Robin! I much much prefer quiet but beautiful perfumes to synthetic persistent dry downs.

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  4. Nancyleandros says:
    30 August 2021 at 4:55 pm

    Maybe this is off kilter, but I’m more enthused with the color of the bow on the bottle than anything else. I’d like a nubby sweater in that color with knit pants in pale yellow, the color of the juice.

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    • Robin says:
      30 August 2021 at 7:07 pm

      It is a great color!

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    • ggperfume says:
      2 September 2021 at 7:11 pm

      Great look!

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  5. Cicely says:
    30 August 2021 at 5:40 pm

    I wonder what “100% natural” and “organic rose” mean… that this has a small percentage of of real Rose essential oil? Surely not that this is a perfume made out of natural materials… I doubt this could be achievable for a mass marketed perfume! Sounds like they are jumping on the vague eco/green claims wagon.. but still curious to smell it.

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    • Robin says:
      30 August 2021 at 7:15 pm

      I will not be able to give you the exact wording until it is on an English language website, but the translations seem to say that 100% of the juice (including the alcohol) is of natural origin. That is not always what consumers mean by 100% natural, of course.

      Note that even in a true all-natural perfume, listing a rose note does not at all mean there is any rose essential oil. It means there is a rose note, and that there are no synthetics, and nothing else. It could as well be an accord built with other natural materials, in other words.

      There is a fair amount of grey area in the naturals field in any case, since they can now develop molecules via yeast fermentation & whatnot. Is that “of natural origin” to a fragrance company? Probably.

      The glass and outer packaging are also meant to be eco-conscious — some percentage of the glass is recycled. Can’t remember the details about the box, sorry.

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      • Cicely says:
        30 August 2021 at 7:35 pm

        Thanks Robin… that makes sense. For me to be assured that there is low risk of encountering heavy doses of the popular firmenich aromachemicals : ambermax, timbersilk, iso-e-super, paradisone…. etc etc etc is definitely a plus as I tend to consistently dislike many such perfumes.

        I usually turn towards proclaimed “vintage style” niche perfumery, good old classics with several decade old formulas, some perfume houses and all naturals to have a better chance of enjoying perfumes and liking or disliking by their notes only – without being influenced by the screech factor these molecules tend to give me.

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  6. Jalapeno says:
    31 August 2021 at 6:35 pm

    That bottle looks suspiciously like the one for L’Eau de Chloe EdT.

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