Fragrance is having a moment. After the 2020 slump, US and UK sales are up 32 per cent and 20 per cent respectively so far this year, according to market research firm NPD Group. China is particularly strong: Euromonitor estimates fragrance sales will climb 24 per cent to $2.4 billion in China next year.
— Read more in Post-pandemic playbook: The luxury fragrance rebound at Vogue Business.
I’m always cheered by articles like this, as if people might quit buying perfume altogether and then they’ll stop making it. Of course, I could survive on backup bottles.
A small village could get by on my collection, ha!