While the traditional notion associated with the rose is often femininity and a certain degree of weakness — they often withered before it blooms — Cartier’s first female perfumer, Mathilde Laurent wants to break that stereotype and present the rose as a symbol of empowerment, unfazed by challenges and an inspiration to become bold.
L'Heure Osée ~ in the Les Heures de Parfum collection; a "punk rose".
Oud and Pink ~ in the Les Heures Voyageuses; an "androgynous rose".
Pure Rose ~ in the Épures de Parfum collection; a "naked rose".
Cartier L'Heure Osée; Oud and Pink; and Pure Rose will be available in 75 ml and are due to launch in February.