Cartier will introduce three new rose-centered luxury fragrances. L'Heure Osée; Oud and Pink; and Pure Rose were developed by Cartier house perfumer Mathilde Laurent.
While the traditional notion associated with the rose is often femininity and a certain degree of weakness — they often withered before it blooms — Cartier’s first female perfumer, Mathilde Laurent wants to break that stereotype and present the rose as a symbol of empowerment, unfazed by challenges and an inspiration to become bold.
L'Heure Osée ~ in the Les Heures de Parfum collection; a "punk rose". ["No, this rose is not cute! It hates girly, baby doll, pastel pink or layettes. It is the pink that flushes the cheeks. It is blushing and bright, and this rose boasts only four letters: dare! Fearless, it's the Hour of the exploding rose. An unprecedented pink, in touch with its time, with what is fresh and pop."]
Oud and Pink ~ in the Les Heures Voyageuses; an "androgynous rose". ["This rose plays with gender, mixing both the floral and the masculine, the rough and the smooth. A men's rose for women who wear men's fragrance, who flirt with ambivalence, plunge into the oud, rugged, gloomy and wear a dinner jacket with nothing underneath. Unstoppable."]
Pure Rose ~ in the Épures de Parfum collection; a "naked rose". ["We could eat it, now, raw, naked. A raw rose found in nature, bursting with life and essence that pulsates with freshness and permeates the nostrils. No frills, just the pure and simple pleasure of a hyper-realistic rose that chooses the truth, offering itself up completely nude."]
Cartier L'Heure Osée; Oud and Pink; and Pure Rose will be available in 75 ml and are due to launch in February.
(quote via ugolini.co.th, additional information via sg.style.yahoo)
Update: descriptions in brackets above via Cartier.
Attractive bottles. Sound like they might fall under Jessica’s reviewing preferences.
Yes!
Ah yes, rose in perfume, how bold. That rose oud sounds particularly daring and new.
(Jk, jk, I bet I’d love l’Heure Osée and Pure Rose.)
I sure hope at least one is a “vanilla rose”.
It doesn’t look like it, but since they do not list notes who knows.
Oud and pink? Damn…I hope its not another rose oud combo. I have some hope though as Cartier doesn’t produce filler stuff (usually).
Pretty sure it is oud and rose!
She is very talented – maybe she will have actually broken new ground with these, but these strike me as a pretty commercial effort.
Are punk girls in France really called “osee” – for that matter, is it punk girls in Britain that are called ‘bird”? Seems like the girl they are describing is more Brittany Spears territory than the women I think of as punk people…
I’d sniff the Pure Rose, if I came across it – it would be great if it really is the scent of the wild roses I have growing at the edge of my meadows. And I like that bottle…
The Oud and Rose – meh, probably. I have figured out that I like my oud well smoothed out…