While the traditional notion associated with the rose is often femininity and a certain degree of weakness — they often withered before it blooms — Cartier’s first female perfumer, Mathilde Laurent wants to break that stereotype and present the rose as a symbol of empowerment, unfazed by challenges and an inspiration to become bold.
L'Heure Osée ~ in the Les Heures de Parfum collection; a "punk rose". ["No, this rose is not cute! It hates girly, baby doll, pastel pink or layettes. It is the pink that flushes the cheeks. It is blushing and bright, and this rose boasts only four letters: dare! Fearless, it's the Hour of the exploding rose. An unprecedented pink, in touch with its time, with what is fresh and pop."]
Oud and Pink ~ in the Les Heures Voyageuses; an "androgynous rose". ["This rose plays with gender, mixing both the floral and the masculine, the rough and the smooth. A men's rose for women who wear men's fragrance, who flirt with ambivalence, plunge into the oud, rugged, gloomy and wear a dinner jacket with nothing underneath. Unstoppable."]
Pure Rose ~ in the Épures de Parfum collection; a "naked rose". ["We could eat it, now, raw, naked. A raw rose found in nature, bursting with life and essence that pulsates with freshness and permeates the nostrils. No frills, just the pure and simple pleasure of a hyper-realistic rose that chooses the truth, offering itself up completely nude."]
Cartier L'Heure Osée; Oud and Pink; and Pure Rose will be available in 75 ml and are due to launch in February.
Update: descriptions in brackets above via Cartier.