Louis Vuitton will launch Étoile Filante, a new fragrance, in January.
A ball of fire in the heart of night, the shooting star shines bright in the heavenly vault. Its odyssey through the infinite culminates in a furious race, illuminating a night as black as ink and tracing out a radiant future — one that brings people together. A dancing star that dazzles; a metaphor for a borderless journey that connects one with oneself as much as others. This symbol of joy and gaiety spreads a universal message of hope, as an invitation to shine and, thanks to its resplendent panache, turns the most precious of dreams into reality.
Pure creation is nourished by memories — of journeys and encounters, of moments suspended in time that remain forever engraved in the mind. To capture that ray of joy, transcribe it into perfume and let it radiate on the skin, Jacques Cavallier Belletrud chose osmanthus, a flower that is venerated in the Far East and which the perfumer has adored since childhood. “Osmanthus absolute was my first revelation among raw materials when, at 11, I discovered it in my father’s laboratory in Grasse. Its marvellous scent, as well as a name that evokes distant horizons, immediately fascinated me,” he recounts.
Additional notes include jasmine, magnolia and white musks.
Louis Vuitton Étoile Filante will be available in 100 and 200 ml, and in travel sizes.
(via press.pr-international)
Ever get the impression that perfume ads are the dead end for bad junior-high would be poets?
Even I can recognize the astronomical nonsense in the above copy. (Shooting stars are not infinite and do not have much of a future).
Nor do they have much to do with musk.
Ya gotta wonder.
??
A sentence and a half in, I was rolling my eyes. I figure these things must be more compelling in their native language. But maybe that’s giving it too much credit.
Oh my heavens…I cannot with the copywriting. Its not the writer’s fault, probably lV’s mandate.
English is not my first language,but I do have a good sense of comprehending a well constructed essay….this is just a whole lot of words thrown together in a big idea that gets so muddled within the first sentence that my eyes glaze over and I think WTF…
LV is churning them out all of a sudden!The luxury handbag market must not be doing so well then…
Osmanthus, jasmine, magnolia and musk, but weak enough that a 200ml bottle seems like a good idea? Hmm. Probably not exactly my cup of tea…