Yves Rocher has launched Bois de Sauge, a new fragrance for men. Bois de Sauge was inspired by the 'desire to withdraw from the urban jungle into the seclusion of pristine nature'.
Bois de Sauge was developed by perfumer Sonia Constant, and the notes for the fresh aromatic fragrance include sage, gaïac wood and patchouli.
Yves Rocher Bois de Sauge available in 50 and 100 ml Eau de Toilette.
(via newsroom.yves-rocher.com, yves-rocher.fr)
“Pristine nature”–How insensitive can you be, in light of the REALITY of what’s happening in “Nature” these days?
Interesting…it did not strike me that way.
Sorry. Didn’t mean to be snarky, but I’m too overloaded with images of the Australian wildfires and all of the suffering and burned animals and humans breathing smoke. I literally am having nightmares about it.
Oh please do not apologize! I did not mean to scold you, only to say it did not strike me that way.
And I totally hear you on the wildfires, it’s just heartbreaking.
I get that YR wants to modernize their bottles, but jeez this bottle design is so ubiquitous these days. There’s no character.
Agree, but given that they also keep the cost down, it bothers me less from YR than from some pricier brands.
Yep, do agree with you there. I just enjoy the outdated 90s-early 00s feel of their other bottles. I think it’s part of their brand’s charm.
I’ll give pristine nature a whiff!
Let us know how it goes
Was very surprised to read last year that Rocher had closed their UK business. Although I hadn’t bought from them in recent years, there was a period of time when I bought everything, bar fragrance, from them, long before there was such a thing as a website, & you would receive their catalogue in the post! I also remember when they had small stand-alone shops, especially the one in St Christopher’s Place, beside Selfridges in Oxford Street, where there were always baskets of travel size products at ridiculously inexpensive prices. On a more positive note, heading to Glasgow for an overnight stay next week (husband wants to see a Hadrian’s Wall exhibition at the Hunterian – I have no interest so will have a wander round the West End) so hoping I’ll find something to tempt me in Frasers’ fragrance department! Lack of a niche fragrance shop in Glasgow (& Edinburgh, for that matter) continues to baffle me…
The UK was apparently less than 5% of their European sales, and that plus Brexit was apparently enough to make them withdraw.
We can still buy online in the US, but the store near me closed years ago.
I must have been a large part of that 5 percent, Robin, back then! The UK stores closed en masse many years ago, too, but what was handy back then was you didn’t have to live near a large town or city to visit them, the small town near the tiny village in Surrey where I lived during my teens had one, for example.
Ah, I don’t think they ever had that many stores in the US! I think they sell more in Canada, but I’m not sure.
I read that as “Bois de Sausages.” Tells you where my head is at ?
This was exactly what I thought ?. I’m in good company ?.