French niche line Memo has launched Vaadhoo, a new fragrance in the Graines Vagabondes series.
What would you bring on a desert Island? On Vaadhoo, lost in the Maldives, you have everything you need.
A glow of ginger, a sparkle of basil, a pinch of cassis buds to begin. Here at night, the sea illuminates, showing you the path to your own secret. Made of jasmine, geranium, everlasting flower seed. As if stars decided to leave the sky at dusk and join the sea to help you find your personal light and miraculously become starfish. You can draw your hopes, dreams and desires directly from the water. They appear as if by magic. You stand near the shore, surrounded by an enchanting smell of vetiver, patchouli and moss, everything silent around you, and suddenly images flow through your mind. You feel free and peaceful, full of new visions. Why go back to the mainland?
Memo’s Vaadhoo Eau De Parfum, aromatic and spicy, pushes forward everlasting flower seed and mixes ginger and patchouli to create a fresh fragrance. Everlasting flower gives the juice those spicy, green and woody notes, and takes you away on an unexpected escape.
Memo Vaadhoo is available at Harvey Nichols in the UK, in 75 ml Eau de Parfum.
(via harveynichols)
Now I’m wondering what everlasting flower seed smells like. I want some.
I’m not sure but I think everlasting flower can be another name for a variety of immortelle
I was wondering the same thing!
I can live without immortelle, though.
Sounds like it has the flower too, so guessing it will mostly smell like that.
I believe it’s immortelle flower seed – wondering how that differs from the flower smell?
If you look, they mention both. So might not matter
Altough i’m not sure in this case, everlasting flower can be a reference to any of the other flowers present in the helichrysum genus, which is the one you have the famous imortelle (helichrysum italicum). While their aromas are similar, they have differences in how exotic and tough they are. I have had the EO of an everlasting flower called faradifani which was drier and less curry-like than imortelle. But the most common one is imortelle indeed, so i would be surprised if they used another one.
That’s some amazingly inventive ad copy – “find your personal light and miraculously become starfish” … wow.