This caught my eye first because chocolate, then because of the price. Theodent's Fluoride-Free Chocolate Toothpaste ("Presenting a non-toxic, fluoride-free alternative to traditional toothpastes, Theodent harnesses the power of natural ingredients to provide protection for the whole family. With cocoa beans and Rennou – an extract found in chocolate – this revolutionary formula will strengthen the teeth enamel without posing harm if swallowed.") is £140 for 96g at Harrods. (In the US, you can find it on Amazon for about $125. There is a much cheaper kid's version for about $16.) Why doesn't Marvis make a chocolate toothpaste?