But thanks to three new hotbeds of modern perfume creation, personal scents are getting way more unusual and inspired, thanks to three new hotbeds of modern perfume creation. In the Western United States, Californians and Pacific Northwesterners are evoking — and often working with — botanical ingredients found in their surroundings (California chaparral staple sage, different kinds of pines found in Oregon and Washington). In Scandinavia, abstract ideas are concocted in labs, then bottled in flacons as clean-lined as the region's trademark furniture and architecture. And finally, in Latin America, perfumers are reinterpreting the colors and scents of the Argentinian plains and Mexican beaches in boldly-shaped and colored bottles.
— Read more at Move Over, France: These Are the New Perfume Capitals of the World at Allure.