From Givenchy, a spot for Live Irrésistible Rosy Crush and Le Rose Perfecto lip balms.
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What is with these flanker names that are four, five or six words or longer? STAAAAHHP.
If your customers have to take a breath in the middle of your product’s name, you’re doing it wrong.
Just in case it isn’t clear, the perfume name in this case is 4 words…the rest is the lip balm.
I always count the house name, but, understood.
I wish I could recall the current winner of the Ridiculosity Sweeptakes, Flanker Name Division: I don’t remember who makes it, or what it’s a flanker for; I know the words “fresh,” “eau” and “fraiche” all appear at least once.
(Clearly my first signature fragrance will be Irate, followed (too closely) by the flanker Eau Fer Cryin’ Out Loud.)
Eau Fer Cryin’ Out Loud is perfect 🙂