Demeter has launched New Car, the latest addition to their Fragrance Library.
Our associations with scent are not instinctual, but learned - and as Americans, we love nothing more than a new car, and by reference, the smell of a New Car. We used that unique and unusual combination of new plastics, vinyl and fabrics to create a light and wearable fragrance experience, reminiscent of the first time you sat in that new car you love so much. Experience that feeling again and again, anytime, anywhere, with New Car from Demeter Fragrance Library.
The Inspiration
What makes you happier than a new car?
Demeter New Car is available in 15, 30 or 120 ml Cologne ($6 - $40).
(via demeterfragrance)
This made me chuckle – wish I could find a stockist vaguely nearby for our next visit in May to our friends in The Woodlands, Texas – many of this company’s fragrance names make me smile & I’d love to try some of them.
We ought to have a special swap just for Demeter minis! Even if you find a store that carries them, they usually have only a fraction.
Many thanks for the useful tip, Robin. I’ve just used their site’s store finder with our friends’ zip code & there’s nothing nearby – oh well, I’ll continue to be entertained by their fragrances!
This is such an obvious Demeter fragrance that I can’t believe they didn’t launch it before now. I may have to order a few keychain minis so I can get to try this.
I am probably the only person who detests “new car smell”, which I understand they create with fragrances now anyway since the materials no longer smell the same.