All of this means that designer labels have a legitimate shot at massive success with putting out their own makeup lines, and it's prompting many of them to do so in lieu of entering the fragrance market, which had historically been the default brand extension route.
— Read more at Are Fashion Brands Pivoting to Focus on Cosmetics Over Fragrance? at Fashionista.
I would love to see a pivot away from fragrance, so we might have a little breather in which to catch up! Reading a mini-essay by Luca Turin from 2005, he complained that 500 launches a year was way too many, and he was right. But what are we up to now, 7,000??? It’s just absurd.
agree
Mind you, it’s a pivot from designer fragrance, which isn’t really the problem anymore!