She also clarified that the relaunch, which is happening with the help of Digital Media Management, could evolve into the creation of further fragrances. “Our plan is to bring [Boyfriend] back and continue to test and develop more products with the winning scent,” she said.
According to the official Boyfriend Perfume Instagram account, the company has been working on perfecting the original formula for the past year.
— Kate Walsh talks about the relaunch of Boyfriend. Read more at Kate Walsh’s ‘Boyfriend’ fragrance makes a comeback at The Malay Mail.
Yay! But if i remember correctly, Billionnaire Boyfriend was bleck.
Would probably get a purse spray of Regular Reissued Boyfriend.
You used the exact same word I did when I tried Billionaire Boyfriend. Bleck!
Hopefully this one is reformulated into bleck.
What good news! I really liked Boyfriend.
I thought it was great news until I saw “perfecting”, which is worrisome.