You do not swim among big fishes. You are a puddle and the big fishes do not care. At least it was like that 13 years ago when I started my venture. These days, I know that some of the larger fishes observe what I and some of my colleagues are doing. You can look at it from two perspectives. Either the bigger fishes transformed into a growing puddle too as there is business, or we moved forward into the larger aquarium…

— Andy Tauer, answering the question "Was it hard to swim among the big fishes in the beginning?" Read more at Interview with Andy Tauer: Mortality sucks! at BL’eauOG. Hat tip to Julien!