Annick Goutal has repackaged its offerings, and launched Bois d'Hadrien, a followup to the brand's popular Eau d'Hadrien.
The story continues…
Bois d’Hadrien, the new chapter of Hadrien, more contrasted, hot and woody than the first one.
A calm path travels through the Toscanian hills. The dense shadow of a wood suddenly contrasts with the heat and the amber light of ocher outside. It refreshes the skin, still warm by the sun rays.
The notes for the woody citrus include lemon, cypress, cedar, pine, fir balsam, incense and musk.
Annick Goutal Bois d'Hadrien is available in 50 and 100 ml, in two bottle designs.
(via liannetioparfums.nl, additional information via mabylone,formesdeluxe)
Update: the description from the Annick Goutal website ~ "The waning daylight is an invitation to halt in the ochre hills of Tuscany. At this very moment, the evening reveals fragrances in all their glory. The warm notes of cypress waft from the undergrowth creating an impression of everlasting peace, as the scent of the lemon trees rolls down the hillside. A typical Italian landscape and the setting of Memoirs of Hadrian."
I don’t know what to think of these new bottles..I think the cap looks odd..
But the notes sounds promising.
Yes — the cap is just slightly wrong for the bottle, from my view. But it’s not awful.
In general though, I like the old women’s bottle better than the new and the new men’s better than the old. So!
I agree 🙂
Hopefully this is more interesting in their resent releases..I have lost a bit of interest to the brand, which is sad, as it use to be one of my faves back in the days 🙁
Than**
I like the bottles, and I like the lids, but I don’t like these lids on those bottles.
I also generally don’t like woods or citrus, but I like the house, so I’ll try it if I see it, which isn’t likely.
HA — close to what I said above. That’s exactly right, they don’t quite match.
The description: “Tuscanian” hills? It should be “Tuscan” hills.
Or maybe they should drop the n at the end of that word..
That copy came from the store linked above, & don’t know if it originates from them or from AG.
“Toscana” is a variant name for Tuscany.
I may not be fully entitled to this opinion, having bought only one Annick Goutal in my lifetime. But this makeover BUMS ME OUT. They’ve lost the girly, whimsical charm of the original packaging, and as everyone else has noted, that cap is an unusually bad match for the new bottles. HUMPH.
I have a fridge full of Goutals, and I don’t see why they felt the need to change the packaging. I love those older bottles, but more importantly I love what’s in it even more. I’ve kind of lost interest in what they are making these days as the last ones I tried have not been to my liking at all. Still, time goes on, and if newly designed bottles mean more sales, and if that will keep some of my old favourites in production, who am I to complain?
Beautiful new bottles! was the first think I thought when I saw them. Can’t believe people are not liking them :/
The notes sound like something I will like so I’ll seek this one out. I’ve gone through a few bottles of Eau d’Hadrien in the clear old-style bottle, a purple old-style bottle of Mandragore, replaced with a clear one, and a purple square men’s bottle of Mandragore Pourpre… my favourite of the lot!
They could have had a bit more fun with these new designs. Having ‘GOUTAL’ on the label and then directly above enscribed on the lid is kind of redundant. Perhaps the label design could have been specific to the name of the scent… at least enlarge the size of the typeface so you can tell them apart. I’m a graphic designer so these are the kinds of things that occur to me and more often than not, disappoint me. Many lines that once were visually distinct have gone in the direction of unifying the collection. It brings the cost of the packaging down, and perhaps fits in with a more clean and classic aesthetic while looking good in a minimalist environment, but I think the magic, the character and the charm are all gone. Sad!
This sounds a lot like the now discontinued Les Nuits d’Hadrien.