You thought her name was Coco? Ah! That’s where we were all wrong. Her proper name was Gabrielle, something that most of us would not have known at all were it not for a subtle shift in communications from the French luxury fashion house over the past couple of years or so in which the grande dame herself was ever-so gently re-positioned, presumably in readiness for the new fragrance launch. Don’t be surprised if in the next few years we discover she has a third name.

— The Financial Times writes about fragrance names, including Tom Ford's recent "profanely-titled new perfume". Read more at A scent to swear by.