But is this nostalgia detrimental to the pursuit of imagination and artistry? Is the industry stuck on repeat? [Lizzie] Ostrom believes that “the thinking [behind the trend] is that younger consumers do seek to find a relationship with a particular fragrance, and that this offers meaning. But I’m not sure this reconciles with an equally strong urge in which perfume is about exploration and finding new experiences.”
— The Financial Times on reformulations and flankers. Read more at Smells familiar: why brands are reinventing classic perfumes.
Unfortunately, this article seems to be paywalled. That’s not unfair — I do subscribe to a couple of newspapers in order to access and support solid journalism — but neither does it make sense for me to subscribe to The Financial Times for their occasional perfume articles.
I’ve recently started reading Lizzie Ostrom’s book Century of Scent, and I’m sure her perspective would be valuable.
I think it must have been free when I posted the link? (Because I read it at the time, and I don’t subscribe to FT)