For something completely unique, however, there's Penhaligon's Bespoke by Alberto Morillas, spearheaded by the man behind some of the world's most recognisable scents including Calvin Klein's CK One, Tommy Hilfiger's Tommy and Marc Jacobs's Daisy. Comprising eight months of trial-and-error testing and costing from £35,000, it's a process that requires both a significant monetary and personal commitment, but results in fragrance that is truly one of a kind.
— Read more at Heaven scent: Penhaligon's bespoke perfume services at The Week.
A luxury car, a year of college tuition, double the annual minimum wage, a fraction of a private jet, a down payment on a house….the monetary commitment is of course made by those for whom it is not significant…. but I am so curious about the personal commitment. I’d love to hear stories about what it is like to make something so subjective and personal for rich and famous people used to getting what they want. With scent, understanding what someone wants must take skills amounting to divination.
It would be interesting to know if most of the people who get custom fragrances are super rich, or just people spending more than they should because they so want a custom fragrance? I also wonder if many of the brands offering custom fragrances really don’t do all that many of them, it just helps to be able to say they offer them?
Yes, it would be fascinating to know more about this bespoke perfume business. It’s probably top secret, though. 🙂
Total waste of money.
Possibly.
Imagine paying £35k and getting…. a PENHALIGON’S! Barf!
I used to work with Jaguar Land Rover and there are people who will happily pay £250k+ for a custom-built Range Rover. You know, ostrich leather dyed to match the blue eyes of your lovely 3rd wife, opalescent paint that changes colour in different angles…
Well, you would presumably get a Penhaligon’s bottle, but the juice ought to be whatever you and Alberto Morillas worked out, right? So it ought to end up even more personal than the Jaguar, which in the end still has the same “bones” as a regular Jaguar.
I hope so, because so far there is not a Penhaligon’s that I would pay $100 for, other than Elixir which is now gone.
“I use exclusive flowers and unique scientific elements”
Errhmmm…yawn…and also booooh…(sorry, but I hate vacuous ad copy like this)