In 2015, [duty free] sales in the beauty category, which includes scent, makeup and skin care products, totaled $19.8 billion, with fragrance accounting for 43.6 percent, according to Generation Research, a travel analytics company.
But in 2014, the overall sales were $19.3 billion, with fragrance accounting for 48.7 percent and, in 2013, $17.5 billion and fragrance, 50.8 percent.
The decline in the percentage of fragrance sales, which can be attributed to factors including a decrease in disposable income in some countries, has been a wake-up call to businesses.
— Duty free fragrance spending is down. Read more at Following the Scent of More Perfume Sales at The New York Times.
Thanks for the interesting link as usual. No matter the source, VUCA has now entered my vocabulary.
We’re living in a VUCA world and we didn’t even know it!