Why was the Must de Cartier men's line so unsuccessful? Must de Cartier Pour Homme1 was launched in 2000 and is already discontinued. Ditto with Must de Cartier Essence (2000), Must de Cartier Vert Anis (2001) and Must de Cartier Eau Genereuse (2003).
Must de Cartier Pour Homme is a sleek, appealing fragrance; it begins with a delicious-smelling and opaque anise-tangerine accord; the citrus is not icy, fresh or "clear," but warm, cozy and generously spiced with anise, ginger and "olive leaf" (which may provide the momentary camphor-like aroma produced in Must de Cartier Pour Homme's early mid-development). Coriander, which has a citrus character itself, floats in the background and is a perfect lead-in to Must de Cartier Pour Homme's sweet tonka bean/vanilla base.
I remember in Bangkok admiring the gold earrings of an elderly woman sitting in front of me on a water taxi. It took a 30-minute ride to realize they were gold earrings in the shape of chubby penises. Must de Cartier pour Homme's hazy musk is similar: you don't notice it at first, but once you do, it's a bit shocking. As I wore this perfume over several days, I was impressed by its precisely blended formula and seamless progression; though spicy and rich smelling, the perfume wears lightly on skin.
Must de Cartier Pour Homme is not a "cool character" but an approachable, earthy (if a bit dressy) personality. This fragrance is great for cold weather and when you want a scent you can smell all day but that won't intrude into others' space.
Were the Must de Cartier men's perfumes too "adult" to appeal to a wide audience...too difficult?...too feminine? Who knows! But you can still buy this one online at reasonable prices (the prices seem to be getting less reasonable lately...so make a decision soon).
1. Perfumer: Nathalie Feisthaeuer; listed notes include green mandarin, bergamot, olive leaf, coriander, anise, vanilla, tonka bean, musk.